Why should I choose LP Smartside instead of Fiber Cement siding?

LP Smartside siding materials are the best you’ll buy for your home! Long lasting, beautiful choices for colors and styles, and we are trained installers!

Next is some info from their website:

“LP® SmartSide® Trim & Siding products offer multiple advantages over fiber cement. Unlike SmartSide, fiber cement products require special safety training, special gear to protect against airborne silica and specific cutting tools. LP SmartSide products are far less likely to break or crack than fiber cement. And LP SmartSide products are significantly lighter than fiber cement siding, which means quicker, easier installation. 

LP SmartSide products work and cut just like traditional wood, taking nails and screws with ease. They’re factory pre-primed to take paint, delivering optimal adhesion and consistent application. LP SmartSide products also deliver the beautiful, authentic look of real wood for unbeatable curb appeal. And our proprietary SmartGuard® manufacturing process helps protect against termite damage and fungal decay. Speaking of protection, our 5/50-Year Limited Warranty provides a 5-year,100% labor and replacement feature and a 5/50 Year Prorated Limited Warranty on the product. Compare LP SmartSide Trim & Siding to fiber cement, and the difference is clear: LP SmartSide products are the smart choice.”

We have helped many satisfied homeowners make a huge difference on their home with this siding. Call us today for your free in home estimate for Lp Smartside siding! 1-800-519-9894

Example pictures below-




New Roofing, Gutters, and Attic Insulation in Eau Claire, Wisconsin

Mr. H saw a TV commercial for Rock and Tait’s many services and thought…

“I better call them for my roofing! I’ve had some leaking!”

He did on May 6th this spring. Our expert/co-owner George Tait met with him on May 13th to go over his roofing project plans. Since we are a WHOLE house approach company George estimated new seamless gutters and insulation as well. Since Mr. H currently had slate roofing on the home they applied for a tax credit to help with replacement so that took some time, but turned out they didn’t get it. So they did decide to move ahead with the roofing on June 20th with GAF Timberline shingles in Barkwood color. Rock and Tait is a Master Elite company with GAF so we are authorized to offer the BEST WARRANTY around!

They were having some leaking from the old roof, so since our workload was pretty full and we were expecting the full replacement in roughly 6 weeks we went to patch the roof for him on July 7th. It’s been a very rainy spring/summer so our workload has been increased and delayed some as we need dry days to properly roof people’s homes. With this patch in place he was not in a huge hurry. We did set up the home performance test for them to confirm the insulation plan as well as qualify them for the huge discounts and rebates available this year. The test was preformed on July 2nd by a BPI professional. Then we started work on Sept. 25th with the asbestos slate roof removal done by a certified company we work closely with. The very same day we installed a new asphalt roof and proper insulation. Then just a few days later our gutter crew put up the brand new seamless gutters. Now there is going to be a post test from the BPI professional to double check the insulation improvements as well as the GAF representative will come do a full 40 point inspection on the roof to insure the 50 year warranty!

This process was made simple for Mr. H since he didn’t have to coordinate many different companies schedules. We do all that for you! That really makes a huge difference for the customer!

If you are in need of:

  • new roof
  • siding
  • insulation
  • gutters
  • drywall
  • doors or windows
  • or even a new deck or bathroom

CALL ROCK AND TAIT EXTERIORS!!  1-800-519-9894 or online www.ROCKandTAIT.com 

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Home Performance with Energy Star in Eau Claire, WI

Have you heard of a “home performance test”

also called an “energy audit”?  

If not then keep reading!

It is the best thing you can have done for your home.

The purpose of an energy audit  is reducing energy consumption while maintaining or improving human comfort, health and safety are of primary concern. Beyond simply identifying the sources of energy use, an energy audit seeks to prioritize the energy uses according to the greatest to least cost effective opportunities for energy savings.

  • Here is a quick 3 minute video we urge you to watch>>>Learn How To Save On Your Energy Bills!
  • After your energy audit you’ll get a full written report with photos to pinpoint what you should improve for your home. Most commonly you’ll need to have your insulation updated with “air sealing” as well as adding cellulose insulation, weather stripping the rough openings of windows and doors, and also properly venting moisture out of the home. That’s where Rock and Tait can help make these improvements for you as a trade ally with Focus on Energy.
  • There are some great incentives from Focus on Energy of Wisconsin! Typically it’s 33% up to $1250 instant discount and if you have Xcel gas to heat your home they are matching this with a rebate of 33% up to $1250!! That’s 66%  up to $2500 of your improvement paid for you!  How it works is the utility companies help fund the program to help customers save energy usage. To check if your utility company participates look at this list here >>>Focus list of Participating Utilities 
  • Recently Focus on Energy had a representative on the news here in Eau Claire to discuss this! Watch it here >>> WEAU Video

To get started  just give us a call at 1-800-519-9894 and tell our expert staff you want to set up an energy audit for your home! Or even online just go to our website and click on “CLICK FOR A FREE ESTIMATE” And enter your name/address etc and make sure to check that you’re interested in a home performance test and we will contact you to get it started. The cost for this is $300 and it’s the BEST money you’ll spend on your home!



Roofing, Insulation, Soffit, Fascia, Gutters, Door, Window project in Wausau, Wisconsin

It all started with an ICE DAM…

Mr. and Mrs. K. had one on their home and saw our ad on TV about removing them safely. They called and set up a free estimate appointment saying they had an ice dam and also know they were in need of a new roof the same year.  It did end up melting soon after with out damaging the home this time. Our expert from Rock and Tait Exteriors met with them and determined that to solve the problem we really needed to get the insulation done properly while it gets re-roofed. It all starts with a home energy audit to determine exactly where the insulation needs to get updated as well as qualify for big discounts! From there we meet again to go over that written report and give a written estimate to go over the cost of the project. Mr. and Mrs. K. decided to take care of more things their home needed at the same time since we handle many services! They had Roofing, Insulation, Soffit, Fascia, Gutters, Doors and Windows, and Chimney Removal done!

  • Roofing
  • Insulation
  • Siding
  • Chimney removal
  • Gutters
  • Soffit/Fascia
  • Gutters
  • Doors and windows
  • Concrete
  • Drywall
  • Decks
  • Additions
  • Bathrooms

We have all of our own employees so we handle all the organization of scheduling the services! If you’re looking for a 1 stop shop you found it with Rock and Tait Exteriors!

They had some great things to say about us as well~

I’m just floored by how wonderful the guys are. They did and are doing a fantastic job.

Comment below which service we provide you are wanting to get done on your house. Or call us to set up your free estimate! 1-800-519-9894

How do I get a new roof for my home?

It CAN be an easy process. We will help you from start to finish; from getting an informative estimate,to the best and properly trained crews around who complete the work in a timely manner.  Set up your FREE estimate to meet with our experts!

>>>Find us on FacebookTwitterPinterestGuild Quality, and our website

Get roofing companies contact info-

Don’t just get random names and numbers out of the phone book. Ask around, get a referral from someone who’s had a great experience with a company! Check out websites including ours!

Get a few estimates-

You’ll want to pay special attention to what the estimate includes. Cheaper is not always the best when it comes to your roof that protects your home. There are more factors that go into the cost than just shingles.
  • underlayment (roof deck protection)
  • Ice and water barrier
  • Starter shingles for the edge of the roof
  • Proper ventilation
  • Ridge cap shingles
  • Experience- You want and deserve the best installers who are properly trained in the proper techniques of installing the quality roofing products and take great care in tear off and disposal so you don’t get left with a mess.

When you call around for estimates would you prefer that someone comes when you’re not home and leaves a paper in your door telling what this will cost without explaining what is really included in that price? “No”? Us either! We schedule a day/time for our expert to meet with you at your home and listen to what you’re wanting. We take the time to explain what our bid includes. You can ask any questions you have at this time and we leave you a copy of the estimate and a folder with more info to review. You get our estimator’s cell phone number to call them directly with any more questions or advice you need.

Choosing your products (make, color, warranty length)-

Visit our showrooms to see samples of our products. We have one in downtown Hudson 529 2ND ST Suite 500 and the showroom in Chippewa Falls is 4107 124TH ST or we can bring them right to you if you prefer.

Make the purchase-

  •  We just ask for ½ down to get on the schedule and the other ½ when it’s completed.
  • You can get a loan through your own bank.
  • Finance it through Green Sky who we work with. Financing can help by making it a monthly payment instead of a large sum out of pocket.

Sign Contract-

Now you just have to give us the go ahead with a signed contract including the ½ down. Now you are on the schedule to get your new roof! It really depends on how far out we are booked up (your estimator can give you a rough idea as well). Our crews do almost every roof in only ONE day! They are very skilled and stay employed with Rock and Tait season to season so we don’t have all new people every spring.

Get the work done-

Sit back and relax knowing your home is protected. Tell your friends and family how we did! If they mention you told them about us we give you restaurant gift cards to thank you for your referral. Keep us in mind for any other projects in the future- we love return customers!

 ebert 12Ebert after 1 adjusted

Roofing, Insulation, Soffit/Fascia, Gutters, Drywall, Siding, and windows and doors all done by ONE company!

Have you ever had work done on your home and had to deal with multiple companies doing different portions of the job? It can be very stressful and unorganized! It can be very drawn out as each company needs to wait for others to complete a step to begin their portion and communication is the #1 factor construction companies get a bad rap.

We have solved this issue by having our own employee crews that specialize in roofing, insulation. soffit/fascia, gutters, drywall, siding, windows and doors!

Check out each category on our website to learn more! We don’t sub out to cheap companies that are unreliable!

A recent homeowner want to share some about their home’s project. They had Roofing, Insulation, Soffit/Fascia, Gutters, Drywall done by our expert staff.

The project exceeded our expectations on what was done to improve our home. All people involved; we feel went above and beyond to accomplish the end results which are a beautiful home and pleased home owners. I wish I could pick just a couple people out to recognize for excellence, but I feel you fail as a team and you win as a team. I also believe that a company is only as good as it’s employees and more business owners need to realize that. When you mentioned something to them you knew they were actually listening to you. How you ask? It got done. We always knew what and when they were going to do or when they were returning to finish. Great communication! From what we observed all worked well together with a light-hearted banter which is good to see with co-workers. Seemed like they were having fun even though they were working. You don’t get to see this very much with companies. CP and JP of Elk Mound, WI. 

Habitat for Humanity Roofing with GAF shingles!

Rock and Tait Exteriors had the honor to shingle 2 homes in Centuria, WI this week for two very deserving families. Our experts got both homes done in a very timely manner.

Thank you for helping out two partner families of Wild Rivers Habitat for Humanity with their roofs this past week. You have made a tremendous difference for them – their houses are that much closer to being finished because of your generosity of spirit, and these families are that much closer to moving home! -Susan, Habitat for Humanity

We’ve been roofing 2 homes a year for Habitat for Humanity partnered with GAF for many years!

Habitat home 2014 1 Habitat home 2014GAF Habitat Logo

Why should I start thinking about WINTER in August?!

As hard as it seems to think about winter in August it won’t be long until we are dealing with a cold winter again. Is your home prepared? Do you remember those terrible ice dams last year? They can cause leaking into the home, damage to the gutters, and drywall damage from the leaking.

ice melt system 3 ice dam

Ice dams can occur when the warm air from your home escapes into the attic. This is preventable with properly air sealing and insulating the attic.

We have worked as a trade ally with Focus on Energy for over 5 years now improving homes of hundreds of families. The best way to start is with a home performance test  by a BPI certified inspector. We can arrange getting that set up, but we do not do it ourselves. We believe in keeping that test separate with a 3rd party so we are not the same company telling you what needs improvement and then profiting off of it. 

There are some huge discounts and rebates that you could qualify for with getting a home performance test!

Just call 1-800-519-9894 to get started on your path to preventing costly ice dams.

Rock and Tait Exteriors Earns Women’s Choice Award® for Outstanding Customer Experience

Rock and Tait Exteriors Earns Women’s Choice Award® for Outstanding Customer Experience

Highest Honor Set By Local Women in Chippewa Falls, Wisconsin and surrounding areas

As the leading advocacy for female consumers, WomenCertified® is delighted to honor Rock and Tait Exteriors with the Women’s Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.  Rock and Tait Exteriors received excellent survey scores in several areas including the overall sales experience where 9 in 10 of their female customers reported that they would highly recommend Rock and Tait Exteriors to friends and family.

“At Rock & Tait Exteriors our primary goal is customer satisfaction.  We want each homeowner to know they can fully trust us with the improvements of their largest investment, their home.  Rock & Tait is honored to be recognized among women in the area with such a prestigious award.”-Kane Rockow, Co-Owner

Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that today’s brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women. Rock and Tait Exteriors is a brand that delivers a customer experience worthy of her recommendation.

  • 92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)
  • 9 in 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)

According to Delia Passi, founder of the Women’s Choice Award and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. “We are proud of Rock and Tait Exteriors for taking providing a remarkable garage door experience and for creating a service experience that is exceptional for both women and men alike.”


Rock and Tait Exteriors is proud to be a leader in the construction industry.  Our employee based company provides homeowners with roofing, siding, and insulation solutions, as well as windows, gutters, and drywall.  Rock and Tait makes home improvements easy by offering so many specialized services with just one phone call!  Visit us at www.ROCKandTAIT.com to learn more.


The Women’s Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products and services most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.   Our hundreds of thousands of members each share a lifetime of experiences as a woman and vote for businesses and brands who are meeting their high expectations. Awards are based on the willingness of 9 in 10 of the company’s actual female customers to recommend the company to their friends, family and associates. To learn more visit www.womenschoiceaward.com.



What do I do when my insurance company won’t cover the roof anymore?

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Wink Adjusted 2


“We have a soft spot on the main house structure (towards front street side). Our insurance company pointed it out and has reduced/cancelled roof coverage until repairs are done. I have waited 6 months for a call back by other companies and decided to find a better service and you came recommended. With Spring coming, we thought to get this taken care of.”  K.W.

When your insurance company won’t cover your roof due to a bad area it’s very important to get it fixed. This customer tried numerous companies with no call back. Horrible customer service! She was persistent and heard from a trusted friend to give us a try. We were able to get there and give her a written estimate for this repair. We did have a lot of rain this spring which did delay her project more than we wanted it to, but this was done in July. The crew worked hard to tie the new shingles in with the old properly and efficiently.  They replaced the boards that were sagging with brand new ones as you can see in the middle photo.

When you have a portion that absolutely needs to get done before you can replace the whole roof it can be done. We would normally want to get the whole roof done to be able to offer the best warranty out there with GAF Gold Pledge as a Master Elite roofer. I’m sure when this customer is ready to replace the whole roof we will be the 1st company she calls! 1-800-519-9894 or online www.rockandtait.com