Rock and Tait Exteriors Earns Women’s Choice Award® for Outstanding Customer Experience

Rock and Tait Exteriors Earns Women’s Choice Award® for Outstanding Customer Experience

Highest Honor Set By Local Women in Chippewa Falls, Wisconsin and surrounding areas

As the leading advocacy for female consumers, WomenCertified® is delighted to honor Rock and Tait Exteriors with the Women’s Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.  Rock and Tait Exteriors received excellent survey scores in several areas including the overall sales experience where 9 in 10 of their female customers reported that they would highly recommend Rock and Tait Exteriors to friends and family.

“At Rock & Tait Exteriors our primary goal is customer satisfaction.  We want each homeowner to know they can fully trust us with the improvements of their largest investment, their home.  Rock & Tait is honored to be recognized among women in the area with such a prestigious award.”-Kane Rockow, Co-Owner

Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that today’s brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women. Rock and Tait Exteriors is a brand that delivers a customer experience worthy of her recommendation.

  • 92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)
  • 9 in 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)

According to Delia Passi, founder of the Women’s Choice Award and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. “We are proud of Rock and Tait Exteriors for taking providing a remarkable garage door experience and for creating a service experience that is exceptional for both women and men alike.”


Rock and Tait Exteriors is proud to be a leader in the construction industry.  Our employee based company provides homeowners with roofing, siding, and insulation solutions, as well as windows, gutters, and drywall.  Rock and Tait makes home improvements easy by offering so many specialized services with just one phone call!  Visit us at to learn more.


The Women’s Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products and services most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.   Our hundreds of thousands of members each share a lifetime of experiences as a woman and vote for businesses and brands who are meeting their high expectations. Awards are based on the willingness of 9 in 10 of the company’s actual female customers to recommend the company to their friends, family and associates. To learn more visit



What do I do when my insurance company won’t cover the roof anymore?

WINK adjusted

Wink Adjusted 2


“We have a soft spot on the main house structure (towards front street side). Our insurance company pointed it out and has reduced/cancelled roof coverage until repairs are done. I have waited 6 months for a call back by other companies and decided to find a better service and you came recommended. With Spring coming, we thought to get this taken care of.”  K.W.

When your insurance company won’t cover your roof due to a bad area it’s very important to get it fixed. This customer tried numerous companies with no call back. Horrible customer service! She was persistent and heard from a trusted friend to give us a try. We were able to get there and give her a written estimate for this repair. We did have a lot of rain this spring which did delay her project more than we wanted it to, but this was done in July. The crew worked hard to tie the new shingles in with the old properly and efficiently.  They replaced the boards that were sagging with brand new ones as you can see in the middle photo.

When you have a portion that absolutely needs to get done before you can replace the whole roof it can be done. We would normally want to get the whole roof done to be able to offer the best warranty out there with GAF Gold Pledge as a Master Elite roofer. I’m sure when this customer is ready to replace the whole roof we will be the 1st company she calls! 1-800-519-9894 or online 

Get better Curb Appeal for your home with a new front door!


Arnold Adjusted

Look at what a difference this new door/window combo made for a homeowner in Chippewa Falls, WI! You can surely make this change too! Just call us toll-free at 1-800-519-9894 to start with a free estimate appointment or even go to our website, learn a bit more about us and fill out a form to set up the estimate time. It’s really a simple process with Rock and Tait Exteriors, where we treat your home as if it were our own! 

Drywall damage repair in Eau Claire, WI

Charlson Adjusted drywall

When a past customer called us with some drywall damage needing repair we were able to get her a bid for the cost quickly.

She accepted the bid on the same day and our expert crew were able to start in only 5 days! 

They were in and out in one day and got amazing results that the homeowner was very happy with.

If you need drywall work done in your home (large or small) just give us a call to have our expert come inspect it and give you a free, no obligation estimate.  Call us at 1-800-519-9894 or visit our website for more info and to see all the other services we offer as well!!! 


Rock and Tait Exteriors receives the President’s award from GAF for 2013

GAF Presidents club




“Rock and Tait Exteriors was awarded the 2013 President’s award from GAF – Roofing. This award signifies that this contractor has met the eligibility requirements to achieve President’s Club designation.”

Indicates that this contractor is committed to Performance, Reliability, and Service.

We are proud to keep reaching for excellence in everything we do for our customers.


We have a NEW way to rid your home of awful, damaging ice dams!


No salt or pounding/chiseling away on the ice.

Safe for your Roof and Shingles!

Cuts ice removal time by HALF or more! 

Removes all of the ice, much more effectively!

ICE Meltice melt 3 ice melt 2ice melt 1

Watch some YouTube videos to learn more about our amazing machine.

~CALL US~ 715-723-7200 

See our website for more!

Home Performance Test, Energy Audit, Insulation ~ Eau Claire,Chippewa Falls, Menomonie, Hudson,Wisconsin

air leaks

How have your gas bills been lately? Not great I’m guessing.

Wish there was something you could do to make them lower, but not sure how?

Try an energy audit! It’s a great diagnostic test for your home to see where you’re losing the heated air! 

Even if your home isn’t very old it may still not have the PROPER insulation it needs. Spray foam is the key to sealing all the small openings that if added all together could be as large as leaving a window open all winter!!

In Eau Claire, Chippewa Falls, Menomonie, and Hudson there is a popular gas company that is offering a huge rebate in 2014. Please call us to see if you might qualify!! You might qualify to get 66% up to $2500 of insulation work paid for!! 


Check out our website, call our expert office staff, Click “request an estimate” above, or send a message on Facebook!

Rock and Tait Exteriors 

715-723-7200 Chippewa Falls, WI Office

715-381-6767 Hudson, WI Office

New-RNT-Services-logo 4

Do you KNOW what’s in your attic!?!

This winter really take a good look at your attic. But WAIT, there is NO need to crawl up there to start! Just look at your roof! 

Are there areas that are clear of snow when it’s freezing out? The heat that is melting those spots is coming from inside your home. The heat is traveling up through your ceiling and into the attic and out of your roof.

snow melting 2roofsnow

These pictures show how the heat loss is coming out of your roof and melting snow which cost you money in high energy bills plus can lead to the snow melting and re-freezing at the cold eves. This is how you get an ice dam. The snow that melts will then follow the path of least resistance which is under the snow at the eves and could really damage your home by backing up under the shingles and going down your walls.

ice dam ice dams

The BEST next step if your home looks like there might be heat loss is to call us to set up an energy audit. It’s the best money you’ll spend on your home to find out what’s going on. We will have a separate company preform the audit/energy test then we can review the report you receive and get a game plan of how to pin-point and fix what they find.

So take a look around your neighborhood at the snow covered roofs and see if you can tell where there is heat loss. Once you start seeing homes this way it’s hard to stop!

Check out our website, call any of our 3 locations or even message us on Facebook!

715-723-7200 Chippewa Falls, WI

715-381-6767 Hudson, WI

715-203-0470 Wausau, WI

Wondering how to get a new roof on your home? Here is your guide to replacing asphalt shingles or metal roofing on your house.

Cover photo             pasani after 1

How do you get a new roof?

It CAN be an easy process. We will help you from start to finish; from getting an informative estimate,to the best and properly trained crews around who complete the work in a timely manner.  Set up your FREE estimate to meet with our experts!

>>>Find us on Facebook, TwitterPinterest and our website

Get roofing companies contact info-

Don’t just get random names and numbers out of the phone book. Ask around, get a referral. Check out web pages including ours!

Get a few estimates-

You’ll want to pay special attention to what the estimate includes. Cheaper is not always the best when it comes to your roof that protects your home. There are more factors that go into the cost than just shingles.
  • underlayment (roof deck protection)
  • Ice and water barrier
  • Starter shingles for the edge of the roof
  • Proper ventilation
  • Ridge cap shingles
  • Experience- You want and deserve the best installers who are properly trained in the proper techniques of installing the quality roofing products and take great care in tear off and disposal so you don’t get left with a mess.

When you call around for estimates would you prefer that someone comes when you’re not home and leaves a paper in your door telling what this will cost without explaining what is really included in that price? “No”? Us either! We schedule a day/time for our expert to meet with you at your home and listen to what you’re wanting. We take the time to explain what our bid includes. You can ask any questions you have at this time and we leave you a copy of the estimate and a folder with more info to review. You get our estimator’s cell phone number to call them directly with any more questions or advice you need.

Choosing your products (make, color, warranty length)-

Visit our showrooms to see samples of our products. We have one in downtown Hudson 529 2ND ST Suite 500 and the showroom in Chippewa Falls is 4107 124TH ST or we can bring them to you if you prefer.

Make the purchase-

  •  We just ask for ½ down to get on the schedule and the other ½ when it’s completed.
  • You can get a home equity loan through your own bank.
  • Finance it through Wells Fargo Home Improvement card. Find out in 10 minutes if you’re approved for a low interest card to make the purchase.  (There might be more things you’d like to do on your home at the same time and can get approved for enough to do a few things at once.) We also service insulation, windows, gutters, siding and drywall. Financing can help by making it a monthly payment instead of a large sum out of pocket.

Sign Contract-

Now you just have to give us the go ahead with a signed contract including the ½ down. Now you are on the schedule to get your new roof! It really depends on how far out we are booked up (your estimator can give you a rough idea as well) but usually your roof is on our list within 2 weeks if not before. Our crews do almost every roof in only ONE day! They are very skilled and stay employed with Rock and Tait season to season so we don’t have all newbies every spring.

Get the work done-

Sit back and relax knowing your home is protected. Tell your friends and family how we did! If they mention you told them about us we give you restaurant gift cards to thank you for your referral. Keep us in mind for any other projects in the future- we love return customers!